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03/22 - 14h56

YEMA becomes the official timekeeper of the Route du Rhum-Destination Guadeloupe 2018

OC Sport Pen Duick, the owner and organiser of the Route du Rhum-Destination Guadeloupe 2018, is pleased to announce that the iconic French sports watchmaker YEMA is to be the official timekeeper for the race.

The company, which is based in Besançon in northeastern France and was founded in 1948, has a long history of creating classic and emblematic chronometers for sportsmen and women and especially sailors.

It first partnered with the classic four-yearly solo transatlantic race back in 2002 when the company sponsored Canadian yachtsman – and former Route du Rhum–Destination Guadeloupe winner - Mike Birch on his 60ft monohull entry, Tir Groupé – Montres Yema.

Its new partnership not only helps celebrate the 40th anniversary of the Route du Rhum-Destination Guadeloupe which is expected to be marked with a record entry of 120 boats, but also coincides with the 70th anniversary of the foundation of YEMA.

"It's a great joy and we are very proud to partner YEMA again with one of the biggest ocean races," said Frank Minost, president of the watchmaker group. "Because of its history and its past, YEMA has always combined its image with the biggest extreme sports competitions and today it once again has the opportunity to convey all the values of sport as well as those of the Route du Rhum which have made it a legend."

"We are delighted and excited that we will be with the 120 skippers on November 4th for the start of the race, and then follow them from Saint-Malo to Guadeloupe and share with many people the passion generated by this legendary race," Minost added.

Mathieu Sarrot, Events Director at OC Sport Pen Duick, is very pleased to have YEMA back on board: "We are delighted to welcome YEMA to the big family of partners of the Route du Rhum-Destination Guadeloupe 2018," he said.

"With 230 days to go until the grand departure from Saint-Malo, the countdown to the race is now well and truly underway. YEMA not only has the heavy burden of counting down the time to the start – which promises to be a grandiose event - but also to measure and confirm the race time of each of the 120 sailors who will head for the finish line at Pointe-à-Pitre in Guadeloupe.

"During the course of its history," added Sarrot, "from Marc Pajot and Mike Birch (winners of the Route du Rhum) to Jean-Lou Chrétien (French Spationaut) or Jean-Louis Etienne (Explorer), YEMA has always met daring challenges by partnering with men of sporting achievements in search of thrills. Welcome to our Official Timekeeper!"

As Official Timekeeper, YEMA will benefit from the visibility provided by the event and two public stands in the heart of the race village in Saint-Malo. The watchmaker group, which since 1966 has presented a collection of chronometers related to sailing sports, The Yachtingraf, will use the race to launch four new models inspired by the Route du Rhum-Destination Guadeloupe.

YEMA will also participate in the prize-giving at the finish in Guadeloupe by offering a watch engraved with its name to the winner of each class.

YEMA joins Air Caraïbes, Armor Lux, CCI Ille-et-Vilaine, Highfield, Nationaltours and Suzuki as part of the family of Official Partners for the 40th anniversary edition of the Route du Rhum-Destination Guadeloupe.

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